IRRlabs is an imprint of Business & Investor Labs GmbH, which is founded by Martin Hoffmann. Martin is a former private equity professional turned founder and mentor.
Martin is on a quest to help decision makers navigate an era of constant transformation by providing them with context and clarity. We provide expert knowledge and business thinking for investors and managers.
He is not the typical Wall Street guy. Having graduated in law, he spent most of his career as a private equity professional. The mid market private equity funds that he worked for invested funds on behalf of Tier One investment banks as well as Ivy League university endowments.
Martin’s path from law to investing formed his structured approach to analysis, which builds the basis for a balanced decision-making. However to that traditional analytic approach Martin ads a broader perspective on business analysis.
This broader perspective is reflected in Martin’s journey from the abstract law to the hands-on private equity and then to the even more operational entrepreneurship. He combines the ability to see the big picture but also to narrow in on the operations of a business. In particular his private equity mid-market experience enabled him to work closely with both senior as well as second level management of portfolio companies. In addition he worked with seasoned industry executives and experts who supported due diligences across a large number of industries. This experience formed his hands-on, operational analysis approach, combining an operational view and a sound understanding of the economics of a business with the helicopter perspective built through having seen many different industries.
This professional left-brain background is complemented by his personal creative outlet, photography, as well as his passion for all things creative.
Martin perceives such a broad perspective to be fundamental for analyzing businesses in fast changing markets. It helps describe the patterns of change that are happening in business and in how companies operate.